Mohsin Hamid launches his new novel at Southbank Centre.

His previous book, 'The Reluctant Fundamentalist', was a global best-seller and has just been turned into a major film.

Now he has written a novel that reads like a business self-help book, telling the extraordinary story of a man's transformation from impoverished rural boy to corporate tycoon.

'How to Get Filthy Rich in Rising Asia' is a modern morality tale and a sharp satire on contemporary Asia that is sure to become one of the most talked-about books of the year.

Level 5 Function Room at Royal Festival Hall