Brand activation

Southbank Centre offers three locations across the central London site for brand activation. With an average footfall of more than 71,000 people per day, this is an unrivalled place in which to promote your brand in an experiential way.

view our brand activation brochure

find out more

Arrange a site visit or check availability with the team on 020 7921 0702 or send an email to

Our available locations and their site plans can be viewed below: 

Queen’s Walk 

Close to the London Eye, this prime location offers views towards Westminster and the Houses of Parliament.

view our site plan

Southbank Centre Square 

Available Monday – Thursday for brand activation, this location sits across the site of the very popular Food Market that runs Friday – Sunday. 

This location captures footfall across London travelling between mainline stations such as Waterloo, Charing Cross and Embankment Tube Stations as well as those visiting Southbank Centre.

view our site plan

Builder’s Yard

Offering a uniquely covered location under Hungerford Bridge. This large space offers space for dynamic and exciting experiential marketing activity for brands.

view our site plan

We have worked with brands such as Adidas, BMW, Cadbury, Disney, Hellmann’s, Natwest, Quantas, Samsung, Santander and Virgin Holidays. Our experienced team can bring yours brands and products to life on our site. 

case studies