This is the first major exhibition in the UK of Luigi Ghirri’s pioneering photography: at once playful and serious, poetic and philosophical.
Featuring over 170 photographs made by Ghirri during the 1970s, the exhibition explores his fascination with signs and advertising, and the way that they shape our understanding of the world around us.
The photographs in this exhibition invite us to join the artist on what he called a ‘great adventure into the world of thinking and looking’.
Ghirri, who lived in northern Italy, is considered a pivotal figure in the rise of colour photography in Europe.
Many of his photographs depict the area in and around his native province of Emilia-Romagna, from the beaches of Ravenna to the suburbs of Modena.
His photographs of model villages, fairgrounds and natural history museums – as well as everyday objects – playfully question the relationship between reality and illusion.