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Pedestrians walk past a yellow double-decker bus setup with a blue slide under shade trees.

Brand activations

Our central London site offers four high-footfall locations where brands can connect with consumers

It’s why famous names like Adidas, Burberry, Disney and ASDA have headed to the Southbank Centre for their brand activation campaigns.

Get in touchContact our specialist team for more information and to make a booking.

Submit an enquiry

Our brand activation locations

People gather around a yellow Lipton double-decker bus setup with a blue slide along the river.
A movie billboard for Wuthering Heights stands on a riverbank promenade near the London Eye.
A night-time view of Hyundai's brand activation that celebrates Spider-Man™: Across the Spider-Verse on Queen's Walk.

Queen's Walk

Located on the riverfront, close to the London Eye with views towards Westminster and the Houses of Parliament.

A bright pink promotional truck is parked in a plaza near the Southbank Centre.
Two caravans set up in Southbank Centre Square with the London Eye in the background
A view of Southbank Centre Square Brand Activation Spot.

Southbank Centre Square

This area between Waterloo Station and the Royal Festival Hall is where we host our busy food market, but it’s available from Monday – Thursday for brand activations.

People roller skate under silver disco balls hanging from the ceiling of an indoor rink.
A group of people wearing sports kit standing on a stage infront of a crowd of people
Pedestrians walk past a McDonald's advertisement banner set up under a brick railway bridge.

Builder's Yard

A distinctive, covered location under Hungerford Bridge which provides a big space for larger scale projects.

Pedestrians walk along a sunny tree-lined promenade with Southbank Centre banners and billboards.
People walk along a shaded riverside path lined with trees and yellow Southbank Centre banners.
Pedestrians walk along a leafy promenade by a river near a Southbank Centre banner and a billboard.

Riverside Royal Festival Hall

Located opposite the famous Royal Festival Hall, this busy stretch of the Thames offers the perfect location for brand activations and promotional activity.

At a glance

Fact sheet

For maps and dimensions of each location plus other useful information, please see our handy guide.

Download our fact sheet

Rates

  • Queen’s Walk: £9,000 (excl. VAT)
  • Southbank Centre Square: £9,000 (excl. VAT)
  • Builder’s Yard: £9,000 (excl. VAT)
  • Royal Festival Hall: £7,000 (excl. VAT)
Kinetika Bloco performing on Queens Walk at Southbank Centre
By bringing your brand activation to the Southbank Centre you’re supporting our mission to keep the arts open and accessible to all.

Views & reviews

‘We selected the Southbank Centre for our activation for its close proximity to key London landmarks and the high footfall enjoyed at the site. Liam, our contact throughout the booking process and during the activation, was both efficient and helpful. We’d certainly book the space again and recommend it to colleagues.’

– Andy Martin, Head of Experiential Marketing, Sublime Promotions

Event services

Catering
Different dishes on display in a variety of bowls with colourful toppings and dressings

Catering

We’ve handpicked the best event caterers in London to delight your guests with delicious food and drink tailored to your needs.

Production
An illuminated stage with a gold centerpiece set up for the EE BAFTA Film Awards.

Production

Hiring our venues means our backstage team are at your service – the same people who make sure our concerts run without a hitch.

Florists
Close up of floral arrangements laid out for a dinner in the Hayward Gallery.

Florists

We partner with some of London’s most experienced and celebrated florists to transform your event with unique floral designs.

Impact & access

Sustainability
Garden filled with a collection of different plants and bushes with concrete buildings behind

Sustainability

We’re committed to becoming carbon net zero by 2040. Find out how working with us will impact your organisation’s emission targets.

Access
Two people smiling at the London Philharmonic Orchestra lab event playing accessible musical instruments

Access

Determined to make our venues accessible for all, we’re the first live events organisation to achieve Attitude is Everything’s Platinum certification.